Why? Because it’s cheaper and there’s a much bigger range.
I’m not talking about buying from Amazon or online from large retail stores, I’m talking about going straight to the fledgling designers and buying direct.
There are massive online communities devoted to providing virtual floorspace to anyone who has something to sell. While this does mean that anyone can sell anything, there are many gems to be found amongst the mediocre and poor wares for sale.

Etsy is an example of this type of setup – a site where users can register a domain.etsy.com and set up a store where people can purchase their goods.
You’ll find that goods purchased online are much cheaper because sellers don’t have to factor in the cost of paying for real floorspace. Running an online store (esp. one that’s hosted by someone else) is much cheaper than setting up a real store.
You’re also pretty much guaranteed a unique purchase – especially if you’re buying from oversees.

I’ll share with you two of my own recent discoveries on etsy (somewhat grudgingly, as they only have one of most items in stock).

1. lovarevolutionary.etsy.com
LovaRevolutionary sells handmade items and items that she finds in her place of residence, Fredericksburg, VA. Lots of cute vintage/retro things from shoes, handbags and accessories to wall hangings and tea-cups.

2. SugaNspice.etsy.com (a Perth girl!)
(sale on right now, hurry in!) SugaNspice sells the most adorable necklaces – lovely, intricate brass pendants. The ideas there are fabulous, little envelopes with letters saying ‘I love you’ and lovehearts with love written in several different languages. Do have a look.

This entry is filed under Fashion, Perth, clothing.